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Rolf Reber, together with mathematician Morten Brun and psychologist Karoline Mitterndorfer, all from the University of Bergen, Norway, have reported first empirical evidence for the use of beauty as truth and they have provided an explanation for this phenomenon, based on the processing fluency theory of beauty.
Mathematicians and scientists reportedly used beauty as a cue for truth in mathematical judgment. French mathematician Jacques Hadamard, for example, wrote in 1954 in his famous book, “The Psychology of Invention in the Mathematical Field," that a sense of beauty seems to be almost the only useful “drive” for discovery in mathematics. However, evidence has been anecdotal, and the nature of the beauty-truth remained a mystery.
In 2004, Rolf Reber (University of Bergen), Norbert Schwarz (University of Michigan), and Piotr Winkielman (University of California at San Diego) suggested – based on evidence they reviewed – that the common
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