Thomas Moran Grand CanyonJean Francois Millet The sowerJean Francois Millet SpringJean Francois Millet Man with a hoe
perceived enjoyment (of each wine) correlated with what was happening physiologically in their brain. And guess what? It That’s right, not only do we have the capacity to create our own pleasure and pain but we also have the ability (via our thoughts, beliefs and expectations) to actually create significant bio-chemical changes in our brain. In other words, we can think ourselves to pleasure. Or misery. Literally. Our beliefs create our reality - even when it comes to the pleasure a cheap wine can give us.did. The wine which they perceived to taste the best and give them the most pleasure actually created a comparable pleasure response in their brain. And of course, the cheap wine showed the opposite; a lower level pleasure response. Now, all those results are interesting but what’s totally fascinating is that the two wines (the cheap and the expensive) were actually…. the same wine! There was no cheaper or more expensive version; they were both a relatively cheap wine.Doh!!
Monday, 23 February 2009
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